If content feels expensive, slow and slightly underwhelming… chances are, it is. Many SMEs spend a large chunk of their marketing budget on blogs, web pages and emails, yet still rewrite drafts, chase consistency and wonder whether any of it is actually working. The problem isn’t the content itself. It’s how it’s being produced. This is where AI copy consultants  are changing the equation, helping businesses get better content ROI while making genuine AI cost savings. Why con

If you run a small business and need better content, the usual question isn’t whether to outsource, it’s who  to outsource to. A freelance copywriter? A copywriting consultant? An agency? For many SMEs, this decision affects budget, consistency and, well… your sanity. Choose the wrong option, and you’ll spend months fixing copy, rewriting briefs and wondering why publishing good content still feels harder than it should. This article breaks down copywriting consultant vs free

AI has made content easier to produce than ever. Blogs, emails and social posts can be generated in seconds. For many SMEs, the idea sounds like a big win. After all, who can argue with free copy, right? In actuality, it’s created a new problem that many SME owners and founders didn’t see coming. And those that did, do their best to overlook it. When everyone uses the same tools, content starts to sound the same. And without a clear tone of voice guide, AI doesn’t amplify you

Hiring an in-house copywriter can feel like a massive milestone for your business. It sounds like growth. Stability. You’re 'doing things properly.' But, for many SMEs, it’s also one of the most expensive and least flexible marketing decisions you can make. And that makes it scary. That’s why more small businesses are choosing to hire a copywriting consultant instead. Not because in-house writers aren’t valuable, but because the role doesn’t always match what SMEs actually n

For a long time, content agencies felt like the obvious solution to your content problem. You paid a monthly retainer, content appeared on schedule and you didn’t have to worry too much about how the sausage was made. For many SMEs, that model no longer fits. Budgets are tighter. Teams are smaller. AI has changed how content gets produced. And business owners are asking a different question now: 'How do we make content easier, cheaper and more consistent without losing our vo

Small and medium-sized businesses face a unique challenge: standing out in a world where AI has made content production faster, cheaper and more accessible than ever. The trouble is, when everyone can publish more, the shape of competition changes. You're no longer competing against the businesses with the biggest ad budgets. Now, you’re competing against the ones with the clearest, sharpest, most memorable brand voice. And that’s exactly where many SMEs fall short. AI can he

Running a small business means you need to juggle so many different balls. One minute you’re a strategist, five minutes later you’re an accountant and by the afternoon you’re the person who needs to somehow find time to do the marketing. And somewhere in between all that, you’re also supposed to write content that sounds sharp, professional and on-brand. Most SMEs know content is important. You want to show credibility, attract customers and stay visible in your market. But t

If you think using AI in marketing sounds like something only big brands or technical teams can pull off, you’re not alone. Many founders and marketers know  AI could help, but they don’t know where to start, what to trust or how to use it without creating bland, generic content. This AI marketing guide is for beginners. No jargon. No long, overly complicated processes. Just a practical playbook for small teams who want AI to make marketing easier. What AI actually does for m

When it comes to AI blog writing, you may worry that it involves complicated tools, robotic sentences or content that sounds like a toaster wrote it. But worry not, you don’t need a degree in computer science or English literature to use AI to your advantage and produce copy that sounds like you and is helpful to your audience. This guide is for complete beginners, including founders, marketers and small business owners who want to write blog posts faster but don’t know where

If you’ve used AI to write copy and thought, 'Well… that’s pretty rubbish' , chances are that the AI system you use isn’t actually doing anything wrong. Most AI copy isn’t bad because the tool is bad; it’s bad because it hasn’t been guided properly. Thankfully, improving AI copy doesn’t require new software, advanced knowledge of AI, hours of tweaking or hiring expensive editors. All it requires is a better approach, including the use of tone of voice guidelines and detailed

You could be forgiven for thinking a copywriting consultant is just a fancy name for a copywriter. But, there are some differences which means your business may benefit from a copywriting consultant over a ‘bog standard’ (no offence intended, writers) copywriter. For many SMEs, the role feels vague. You know you need better content. You know your messaging could be clearer. But you’re not sure whether you need someone to write copy, fix copy, or tell you what to write in the

AI writing tools have exploded in popularity, giving small businesses a faster, cheaper way to produce content. But there’s still one question every founder or SME marketing manager asks: Is it actually worth using AI to write blog content? Short answer: Yes. The long answer: Yeeeeees. But only if you use it the right way. AI can massively increase your publishing output, but it won’t replace strategy, brand voice or customer insight. Think of AI as an assistant, not a full-t

You might be exploring the world of freelance copywriting for the first time. This could be either as a business-owner looking to hire one or you’re looking to take the plunge and become a freelancer yourself. Either way, pricing can be a bit of a landmine. Some writers charge £30 for a blog post, while others charge £300, and it can snowball from there. For SMEs, founders and marketing teams, understanding why pricing varies (and what you’re actually paying for) is the key t

AI writing tools have become incredibly invaluable for SMEs. They’re fast, affordable and can help you create consistent content without relying on a full-time copywriter. But there’s one common complaint you’ll regularly here when it comes to AI-generated content: 'It sounds generic.' If you’ve thought the same, you’re far from alone. Many small businesses discover that while AI saves time, the output often feels flat, predictable or identical to what everyone else is saying

Small businesses are under more pressure than ever to churn out content in the hopes of ranking on Google and converting leads into customers. You’re expected to publish blog posts, social content, newsletters, product updates and sales copy, all while running the business. For many SMEs, hiring a full-time writer isn’t realistic. Outsourcing can get expensive. And doing it yourself? That usually ends in late nights and half-finished drafts. This is exactly why AI copywriters

AI is changing the way small businesses create content. And the biggest change is that it’s letting them do so very quickly. It’s now easier than ever to produce blogs, emails, landing pages and social posts in minutes. But there’s a catch that every founder eventually bumps into: The content doesn’t sound like you. It’s polished, it’s clean… but it’s also generic and, let’s be honest, boring. Your brand personality gets lost and your message feels exactly the same as every o

AI tools have made content creation faster and more accessible for small businesses. The trouble is, there’s one problem almost every SME runs into sooner or later (usually sooner): 'Why doesn’t this sound like us?' AI can write quickly, but without the right direction, it defaults to generic language, neutral tone and middle-of-the-road phrasing. This results in content that feels polished but not personal. It might as well be content produced by your competitors. However, t

If you’re new to using AI for your marketing, you’ve probably had an experience something along these lines: You type in a quick request. The AI gives you something fast. And then you read it and think… 'Why does this sound like it was written by a corporate robot on a tight deadline?' You should at least rest easy knowing that the problem isn’t you. It’s the prompt. Most beginners assume AI writes creatively by default. However, AI only puts out content on the same level as

Most SMEs start using AI with good intentions: 'We’ll finally get consistent content out the door!'  That’s great! But then things don’t quite go to plan. The blogs feel a bit robotic. The emails feel like they were written by someone who’s never met your customers. And your social posts? Polished, sure… but void of any semblance of personality. Your instinct might be to blame the AI, but that’s not usually the case. It’s what you’re giving it to work with. If you want output

If you’re an SME owner, you already wear more hats than a… hat salesman. Sales? That’s you. Operations? Also you. Marketing? Somehow… also you. And when it comes to writing content, the pressure piles on: blog posts, website copy, emails, social captions, landing pages and so on. It’s a lot. The thing is, you can take some of those jobs off your plate and still retain the quality without having to pay someone to do it for you. You can create high-quality content without bring